The Automotive Read & Market – Cliff Zellman,Automotive Producer/Director SOLD OUT
Tuesday, Jul 13, 2021
5:15pm – 8:15pm
Revving Up for Automotive! ZOOM EVENT
Presented by Cliff Zellman, producer, director, editor and mixer of over 21,000 thousand automotive TV & radio spots for nationwide broadcast and Director of Talent Development – ACM Talent NY/L.A.
Automotive is one of the most frequent of on-air advertisers. With all the manufacturers, all their different models and all those endless incentives, they need airtime! Local automotive advertising is no longer only “Yelling & Selling”, and it’s no longer “for men only”… and with the “new sound of Covid-19”, the opportunities are wide We have entered an era of the softer side of automotive. The sultry voices of Infiniti, Cadillac, Lexus and Jaguar are moving in. The smoother sounds of Dodge, Ford & Chevrolet are replacing the screamers, not only in national spots, but for regional & local dealerships alike! About this Workshop – Each attendee will be cast & read a selected automotive spot. Cliff will direct each reader with emphasis on proper delivery, script de-construction, understanding and developing character & connecting with your audience. You will learn the correct way introduce yourself and the vehicle, read prices, features, incentives, terms, and disclaimers. Take the guess work out of your next automotive audition! so when it comes to life in the fast lane, your on-ramp is straight ahead!